Episode 505 · October 5, 2023
Why Your Value Proposition is Critical to the Success of Your Practice
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Featured Guest
Dr. Lori Trost
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Dr. Lori Trost maintains a full time practice in Columbia, IL that focuses on esthetic dentistry with a wellness approach to patient care.
She lectures extensively throughout North America, is a clinical evaluator for many dental manufacturers, and uses this opportunity to translate her knowledge and experience into authoring a wide variety of professional articles. On a daily basis she values her team members contribution to patient treatment success and continued professional passion.
Dr. Trost is a member of the ADA, ASDA, and AGD; a board member of the AACO; and, has been honored as a Shils Foundation Award Recipient from the ADA for Entrepreneurial Spirit and Leadership. Most recently, Lori was named as one of the "Top 25 Women in Dentistry" by Dental Products Report for 2013.
Her vision and approach to everyday clinical dentistry is informational, motivational, and refreshing.
Episode Summary
As dental healthcare providers, our primary goal is to diagnose and treat oral health conditions. But a dental practice is also a business. And like every successful business, it needs a clear and strong value proposition. It should define how you deliver your "brand promise" and how your offering will deliver value to your patients and staff. Your value proposition differentiates you, positions your offering as “unique,” and makes it clear why patients should choose you as their dentist. To tell us more about how we can define our value and communicate it to our patients and our team, is our guest Dr. Lori Trost. Dr. Trost is a recognized dental educator, author, and clinical consultant who maintains a comprehensive restorative practice in the Greater St. Louis, Missouri area.
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